01The school
One school. Every part of the work.
Ballery is an online school for event decorators. It covers balloon installations, florals, backdrops and full event builds, alongside the commercial side — pricing, quoting, clients and marketing. It is taught by Valeria, who has run her own decor studio for ten years, and it grows every week with new lessons.
“I wanted a school that teaches the whole job — the install and the invoice.”
02What you'll master
Twelve courses. New lessons every week.
This is the full catalog published on the platform today — the craft courses filmed the way a studio actually works, and the commercial curriculum behind them. Open any course to see the description and every video module inside it.
The craft
The business
Free — watch without an account
Ballery Academy — Introduction
Discover how Ballery Academy works — Valeriya walks you through the platform, community, and everything you can access as a member.
What's inside — 1 video module
- 01Welcome
Balloon Garlands
Balloon garlands are the foundation of event decor — and knowing how to make them beautifully and consistently is what sets a professional apart. This course covers everything from the ground up: understanding balloon brands and sizes, the five-step rule for creating stylish and balanced garlands, different arcade styles and construction techniques, and how to push your work further with unusual creative art installations. Whether you're just starting out or looking to refine your technique and expand your range, this course gives you the skills to deliver garlands that look intentional, polished, and premium — every single time.
What's inside — 7 video modules
- 01Balloon sizes, brands and types of balloons
- 02Balloon Arch — Practise
- 03Balloon Wall
- 04Double Stuffed balloons
- 05Creative ART Installation
- 06Drawing Sketch with Paint 3D
- 07Foil Balloon Installation
Helium Balloon Course
This course covers everything you need to work with helium balloons confidently and professionally: compositions, proportions, color combinations, different balloon types and finishes, and the technical details that make your work look polished and premium. Whether you're creating a small bouquet for a birthday or a large helium installation for a corporate event, this course gives you the skills to deliver results that clients love — and are happy to pay well for.
What's inside — 9 video modules
- 01Helium Balloons: Equipment, Brands & Suppliers
- 02Creating Professional Balloon Bouquets
- 03Specialty Balloon Styles & Decorative Techniques
- 04Pricing Helium Balloons & Calculating Profit
- 05Calculating Balloon Quantities in a Bouquet
- 06Mixed-Size & Mixed-Type Helium Bouquets
- 07Premium ORBZ Balloon Bouquet
- 08Photography & Lightroom Editing for Balloon Decor
- 09Air-Filled Balloon Bouquets & Balloon Gift Boxes
Florals
Florals open up a completely different level of event decor — and this course takes you through the full journey of working with flowers professionally. You'll start with the fundamentals: how to make a proper spiral, how to source and buy flowers correctly, how to keep them fresh and handle them on event day. From there, you'll move into building beautiful floral compositions, table centerpieces, and installations — all the way up to large-scale floral arches for weddings and premium events. Whether you're adding florals to your existing decoration service or building it as a specialty, this course gives you everything you need to work with flowers confidently, beautifully, and profitably.
What's inside — 4 video modules
- 01Equador Rose opening
- 02Floral Vase Composition with Fresh Flowers & Citrus
- 03Baby's breath Wedding Arch
- 04Decorating the Bride & Groom Table
Backdrops and Arches
This course covers everything you need to work with arches and backdrops at a professional level — metal frames, wooden arches, sequin walls, fabric backdrops, PVC structures, and more. Each module is a focused video lesson on a specific technique, so you can learn exactly what you need, when you need it. Master these setups and you'll be ready to take on premium orders, work with larger clients, and significantly grow your revenue.
What's inside — 6 video modules
- 01Sequin Wall Backdrops
- 02Event Backdrops & Round Frames
- 03Building Frames for Balloon Walls & Streamer Backdrops
- 04Fabric Draping on a Wooden Arch Frame
- 05PVC arches and cartoons
- 06Fabric Draping on a Metal Arch Frame
Ceiling Decor
This course covers everything you need to work with ceiling decor confidently and professionally. From hanging lights and fabric draping to balloon installations and mixed-material setups — each lesson focuses on a specific technique, material, and the real installation nuances that make the difference on event day.
New lessons for this course are in production — the school grows every week.
Monthly Trends
Every month, we release a fresh trend breakdown covering the styles, palettes, and setup ideas that are shaping the event decor industry right now. Stay inspired, stay relevant, and always give your clients something they haven't seen before.
What's inside — 1 video module
- 01Food Floristry — Citrus Fountain Installation
Business
Being a great decorator is only half the job. The other half is running a business that actually works — pricing your services correctly, writing quotes that convert, knowing your numbers, and building systems that save you time. This course covers the essential business side of event decor: from calculating your costs and setting profitable rates to working with suppliers and managing client relationships.
What's inside — 2 video modules
- 01Psychological lesson
- 02Client Communication & Sales Techniques
Marketing
You can be the most talented decorator in your city — but if the right people don't know you exist, it doesn't matter. This course is about changing that. You'll learn how to position yourself in a competitive market, build a strong visual presence on Instagram, shoot your own work in a way that actually sells, write content that attracts premium clients, and turn your audience into a steady stream of bookings.
What's inside — 3 video modules
- 01Facebook Marketing Ads
- 02Story telling method
- 03Google Ads for Balloon Businesses
Team and Delegate
There's a ceiling to how much you can earn and how many events you can take on when you're working alone. Growing your decoration business means learning how to delegate — and doing it well. This course covers everything you need to know about building and managing a team: when to hire your first assistant, how to train them, and how to create clear checklists and systems your team can follow.
New lessons for this course are in production — the school grows every week.
Legal
Every decoration business needs a legal foundation — and most decorators only think about it when it's too late. This course covers the essential legal side of running a decor business: how to write a proper service contract, what your deposit and cancellation policy should include, how to handle clients who refuse to pay, what to agree on with venues before setup day, and how to protect your designs.
New lessons for this course are in production — the school grows every week.
Wedding Decor Business
Weddings are in a league of their own. The budgets are bigger, the expectations are higher, and the process — from first inquiry to wedding day — is completely different from any other event. This course is dedicated entirely to the business side of wedding decor: how the wedding market works, how to consult with couples and understand their vision, and how to price a full wedding setup correctly.
New lessons for this course are in production — the school grows every week.
03Commercial before decorative
Pretty is table stakes. An install has to be priced, sold and delivered.
Half of Ballery is the commercial curriculum. It is the difference between a full calendar and an expensive hobby.
Typical job
$350–$2,000 per event install
- I.
Business
Pricing, quotes, costs, profitable rates and suppliers. A balloon arch or flower wall is a $350–$2,000 job — costed and quoted with a number you can defend.
- II.
Marketing
Positioning, your Instagram presence, shooting your own work, and the content that actually attracts premium clients.
- III.
Team and Delegate
Hiring your first assistant, training them, and the checklists and systems that let an install run without you holding every piece.
- IV.
Legal
Service contracts, deposit and cancellation policy, handling non-paying clients, and venue agreements.
- V.
Wedding Decor Business
The wedding market specifically: consulting couples, scoping the day, and pricing full wedding setups.
04Inside the school
Three parts, one membership.
The craft, the commercial track, and the room where you can ask a question. Everything below is included in every plan above Explore.
Craft
The full decor stack
Every technique you'll quote for — garlands to full installations.
- Balloon garlands, arches and installations
- Florals — bouquets, centerpieces, large-scale designs
- Backdrops, ceiling decor and event installations
- Photography and editing for your portfolio
Business
The commercial curriculum
The difference between charging $200 and $2,000 for the same arch.
- Pricing your work — margin, quoting, delivery
- Client psychology and consultations that close
- Marketing, social media and content that books work
- Using AI in your studio — briefs, moodboards, admin
- Monthly trend drops and market shifts
Live & community
A school, not a video vault
Ask Valeria directly. New lessons land every week.
- Q&A with Valeria in the community
- New lessons added every week
- Live Zoom sessions with ValeriaSoon
- Supplier discounts (Afloral, LA Balloons, CV Linens)Soon
Full access for seven days. Then $79/mo. Cancel anytime.
Founder
Valeria — event decorator, Ballery
05The founder
Valeria.
Valeria has run her own decor studio for ten years — florals, balloon architecture and large-scale installations for weddings, flagship openings and editorial shoots. She teaches every lesson in Ballery herself.
- Ten years running her own event decor studio
- Christmas tree installation for the Louvre, Paris
- Premiere car decoration at the Cannes Film Festival
- Weddings, brand openings and editorial shoots
“Nobody books a balloon. They book the moment the room changes.”
Selected installs
Real client work by Valeria — the standard the school teaches to.
Banquet styling 
Florals — detail 
Tablescape 
Wedding backdrop 
Private event 
Food floristry 
Wedding morning 
Commercial dinner
06The ledger
The school in numbers.
No projections. This is what is inside today.
- Lessons in the library
- 40+
- New lessons
- Every week
- Crafts covered
- Six
- Decorators learning
- 2,000+
- Founder installations
- Louvre · Cannes
- Language
- English
07Plans
Start for $7. Then choose.
One week of full access for seven dollars. After that, a monthly plan or a one-time Lifetime purchase. Secure checkout by Stripe.
Your first week
$7 — your first week
Everything unlocked for seven days: every module, the commercial track, the community. Then $79/month, cancel anytime.
- Every module unlocked — garlands, arches, flower walls, backdrops
- The full business track: pricing, quoting, finding clients
- New lessons added weekly while you're inside
- Cancel before day 7 and you're done — nothing else charged
Full access for seven days. Then $79/mo. Cancel anytime.
Annual billing saves up to 30%.
7-day trial
$7
full access for 7 days, then $79/month
Explore
$29
per month — selected craft modules
Pro
$79
per month — everything, craft and business
Lifetime
$495
one-time — the full library, forever
You'll be redirected to Stripe to complete your subscription securely.
08Reviews
Members, in their words.
“I had been freelancing for two years and still felt like I was guessing. Ballery gave me a process — and the confidence to charge for it.”
“It feels less like an online course and more like working inside someone else's studio for a week.”
“Booked my first $4,000 install three weeks after starting. I keep going back to the colour modules.”
09Questions
Answered plainly.
How do I start a balloon business?
Start with one sellable offer — usually an organic balloon garland — and learn to build it the same way every time. Then price it properly, photograph it well, and put it in front of local venues and planners. Ballery walks you through that exact sequence: technique first, then costing, quoting and your first outreach, so you can take paid work before you finish the library.
How much do balloon decorators make?
In most US markets a single garland or arch install is quoted between $350 and $2,000, depending on length, height, colour count, install complexity and travel. Large backdrops, flower walls and full event builds go higher. What you actually keep depends on how you cost materials, studio hours and on-site hours — which is exactly what the business modules cover.
Do I need experience to join?
No. Most members join with zero paid jobs behind them. You start with base mechanics — inflation sizing, cluster ratios, anchoring — filmed close-up so you can copy the hand movements. Nothing assumes prior training.
How does the $7 trial work?
You get 7 days of full access to everything — every module, the business track and the community — for $7. After the 7 days it becomes $79/month, and you can cancel anytime before or after that from your account. No long-term contract.
What does Lifetime include?
Lifetime is a one-time payment of $495 instead of a monthly subscription. It unlocks the entire library permanently, plus every module and weekly lesson added in the future, and the full business material — pricing, quoting, contracts and client systems. There is no renewal and no expiry.
What if I already run a decor business?
Then the business track is usually the bigger win: repricing your packages, tightening quotes and contracts, and building referral flow with venues and planners. On the craft side, members with existing studios tend to use Ballery for large installations, flower walls and trend work they haven't sold yet.
Can I cancel anytime?
Yes. Memberships are month-to-month or annual and you can cancel from your account at any time, including during the $7 trial week. You keep access until the end of the period you've already paid for. Lifetime has nothing to cancel — it's a one-time purchase.
How often are new lessons added?
New lessons are added every week, plus monthly trend drops so what you're selling matches what clients are asking for. Higher tiers also include live Zoom sessions with Valeria, where you can bring your own builds and quotes for feedback.
What equipment do I need to get started?
A quality hand or electric inflator, sizers, balloon strip tape, glue dots, a basic frame kit, and a helium source only if you plan to sell bouquets. Ballery includes a full starter equipment list with brands and price ranges, plus what to skip until you're booking regularly.
How is Ballery different from a one-off online course?
A course ends. Ballery keeps going: weekly lessons, a growing library, live Q&A with Valeria and a community of working decorators. The business material updates as the market does, so you're not applying pricing advice from three years ago.
Ballery
“Learn the install and the invoice. One without the other is a hobby.”
Full access for seven days. Then $79/mo. Cancel anytime.